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Adam Graham

I'm an entrepreneur who loves to talk about business and personal growth. Subscribe and join over 7,000+ newsletter readers every week!

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Why your A/B test might be lying | The Growth Mindset

Hi Reader Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same question: are we measuring what matters – or just what’s easiest to track? In a world ruled by algorithms, performance can be deceptive, presence can be mistaken for impact and quick wins often undermine lasting value. This edition spotlights what’s working, what’s changing – and what needs rethinking. Enjoy! The illusion of optimisation:...

Hi Reader Read Time: 4 mins What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s dispatch – a collection of fresh takes and long reads on the weird state of modern work. From identity collapse in the AI era to the secret power of good taste, we’re tracing the edges of a world where judgment, clarity and actual human discernment matter more than ever. Enjoy! Cognitive diversity: why inclusion is...

Hi Reader Read Time: 4 mins Hot weather, slow brain? Same. I’m writing this from London which is currently experiencing a mini heat wave – and this week’s picks are all hot takes. What makes a manager great? How do you know if someone’s worth keeping? And what does “aliveness” have to do with AI? Small questions, clear answers – plus one prompt to help your ops team get stuff done. Enjoy! Brilliant or brutal? Netflix’s ‘tough love’ take on employment At a time when most companies are churning...

Hi Reader Read Time: 4 mins Some weeks, brilliance feels overrated. Just quietly getting on with business and avoiding missteps is better than brainstorming a million new ideas. This issue is about those moves – the understated, underhyped things that help you build steadier and more interesting companies. The kind of work that doesn’t trend, but sticks. Enjoy! First, do no harm: the business case for caution Most progress doesn’t come from rare brilliance – it comes from consistently...

Hi Reader Read Time: 4.5 mins Building a business in 2025 means learning to thrive in contradiction. This week’s edition digs into the paradoxes shaping modern work, with brain scans, digital fortune tellers and a call to stay specific, human and slightly unreasonable in a world that wants everything optimised. Enjoy! The productivity–pain trade-off Gallup’s latest workplace data reveals a striking paradox: fully remote workers are the most engaged, but also the most stressed and lonely....

Hi Reader Read Time: 4 mins The algorithms are shifting. So are expectations — from how you grow social engagement, to how AI tools surface your brand, to what leadership looks like when no one’s in the room. This edition of The Growth Mindset explores what visibility, influence and confidence really mean in 2025 — whether you're a founder, freelancer or quietly ambitious operator. Fewer hacks. More substance Enjoy! Your Linkedin reach is down. Here’s why If tumbleweeds now follow every...

Hi Reader Read Time: 4 mins Welcome to Growth Mindset, your weekly dose of sharp insights and practical wisdom. Whether you’re scaling up, leading teams or simply curious about what’s next, this newsletter cuts through the noise to bring you ideas that inspire, challenge and empower. Thanks for being here – let’s get into it. Enjoy! Buffett retires after 60 years — and Apple was his biggest win Warren Buffett, the Oracle of Omaha, is stepping down as CEO of Berkshire Hathaway after a...

Hi Reader Read Time: 4 mins There’s increasing discussion around what the future of work might look like. For me, it feels like we’re on the cusp of working differently. Whether it’s AI reshaping how teams operate, founders rediscovering the power of real relationships or professionals trading career ladders for sturdier networks, there’s a shift underway. This week’s edition explores what it means to grow – in business and beyond – when the old maps no longer apply. Enjoy! JPMorgan’s AI...

Hi Reader Read Time: 4.5 mins There’s a moment every founder hits – usually around 11:43pm on a Tuesday for me – when you wonder if you’re working smart or just working a lot. This week’s edition is here to challenge the default settings: from why Google’s side hustle is quietly outpacing Tesla, to how rest can be your next growth hack, to the surprising cost of being polite to AI. As always, the goal isn’t to give you answers. It’s to make you pause, tilt your head, and ask: “What if we...

Hi Reader Read Time: 4.5 mins Welcome back. This week, we’re getting under the bonnet of what real leadership looks like, why brand still beats brute force and how not to lose your audience (or your soul) in a world that’s changing faster than your browser tabs can keep up. Buckle up – let’s dive in. Enjoy! Authenticity: the only leadership hack that works First published in 2007, Discovering Your Authentic Leadership feels even more urgent today. In a world saturated with personal branding...