Hi Reader Read time: 4.5 mins Welcome to this week’s edition of Growth Mindset. What keeps surfacing for me lately isn’t a single theme, but a pattern: people quietly rebelling against the default settings of their industry. Whether it’s how we create, communicate, lead or prepare for an exit, more of the interesting work now comes from those willing to rethink the obvious. This week’s stories sit firmly in that space. Enjoy! Your business has value. Here’s how to unlock it. I’m running a...
10 days ago • 6 min read
Hi Reader Read time: 4 mins I’ve learned the hard way that the fastest way to lose focus is to chase shiny things – whether it’s a hyped app, a new SaaS tool or the ‘bold pivot’ that leaves your customers confused. The trick in business, and in life, isn’t spotting what’s valuable – it’s ignoring what just looks that way. Let’s get into it. Enjoy! The behavioural science of pricing your product Marketers have long known that price doesn’t just reflect value – it creates it. Rory Sutherland,...
17 days ago • 5 min read
Hi Reader Read time: 4.5 mins Welcome back to The Growth Mindset – where we unpack what’s shaping founders, markets and ideas right now. This week’s edition looks at how startups are paying their teams, why offline is suddenly the new viral and what Isaac Newton has to do with business innovation. There’s also fresh data on M&A, a deep dive into YouTube’s creator economy and a curious trend where spirituality meets algorithms. In short: the business of growth, from spreadsheets to soul...
24 days ago • 5 min read
Hi Reader Read time: 4 mins This week’s stories share a sense of optimism – not the wishful kind, but the kind that comes from data, design and doing the work. From the return of smart dealmaking to new evidence on what makes creators valuable and leaders effective, it’s clear that progress is still being made, even if the headlines don’t always show it. Let’s get into it. Enjoy! Reasons to feel cheerful Amid headlines about tech layoffs and political gridlock, Bloomberg’s editors have pulled...
about 1 month ago • 4 min read
Hi Reader Read time: 4 mins This week’s stories made me smile for the same reason they made me wince – they all show how easily good intentions trip over themselves. AI meant to save time creates fake quotes. Earn-outs designed to align incentives end in arguments. Micromanagement masquerades as care. Business, it seems, is just people doing their best not to make the same mistake twice. Enjoy! When the audit needs an audit Not checking the accuracy of generative AI outputs can be costly –...
about 1 month ago • 4 min read
Hi Reader Read Time: 4 mins In business, it’s easy to get distracted by the latest shiny thing – new AI tools, fresh formats, the itch to launch one more product. But momentum without judgement is just motion. This week is a reminder to balance future focus with discipline: protect the core, innovate with intent and use AI to enhance decisions rather than drown them in noise. Enjoy! Half of new products vanish within two years – here’s why According to new research from the Ehrenberg-Bass...
about 2 months ago • 4 min read
Hi Reader Read time: 4 mins Markets may be lurching between extremes – from OpenAI’s half-trillion valuation pitch to mid-market founders betting on people and tech – but the through-line is clear: conviction matters more than ever. Whether it’s an entrepreneur choosing growth over cuts, a CEO stepping up as storyteller-in-chief or a brand turning TikTok into a £1.5mn sales engine, the winners are those who set the narrative, design the system and back it with action. This week’s edition...
about 2 months ago • 4 min read
Hi Reader Read time: 4 mins From stress-induced “sanity days” to Reddit quickly becoming the oracle of AI answers, business life has rarely been so strange. This week’s round-up looks at the unexpected ways work, money and technology are colliding – and what leaders can learn from the chaos. Enjoy! B2B content has hit saturation point – here’s the solution In B2B marketing, the easy wins are gone. What once worked – educational posts, frameworks and checklists – has been commoditised by AI...
about 2 months ago • 4 min read
Hi Reader Read time: 4 mins Scaling a business is only progress if it doesn’t come at the expense of discipline and resilience. That’s the focus of the second book in my Three Secrets series, which I’ve recently reduced in price for newsletter subscribers – details below. The same thread runs through this week’s edition: AI that delivers real returns, advertising that targets so precisely it stops feeling shared, and strategy that works when attention, energy and budgets are finite. It’s all...
2 months ago • 4 min read