Hi Reader Read time: 4 mins Markets may be lurching between extremes – from OpenAI’s half-trillion valuation pitch to mid-market founders betting on people and tech – but the through-line is clear: conviction matters more than ever. Whether it’s an entrepreneur choosing growth over cuts, a CEO stepping up as storyteller-in-chief or a brand turning TikTok into a £1.5mn sales engine, the winners are those who set the narrative, design the system and back it with action. This week’s edition...
13 days ago • 4 min read
Hi Reader Read time: 4 mins From stress-induced “sanity days” to Reddit quickly becoming the oracle of AI answers, business life has rarely been so strange. This week’s round-up looks at the unexpected ways work, money and technology are colliding – and what leaders can learn from the chaos. Enjoy! B2B content has hit saturation point – here’s the solution In B2B marketing, the easy wins are gone. What once worked – educational posts, frameworks and checklists – has been commoditised by AI...
20 days ago • 4 min read
Hi Reader Read time: 4 mins Scaling a business is only progress if it doesn’t come at the expense of discipline and resilience. That’s the focus of the second book in my Three Secrets series, which I’ve recently reduced in price for newsletter subscribers – details below. The same thread runs through this week’s edition: AI that delivers real returns, advertising that targets so precisely it stops feeling shared, and strategy that works when attention, energy and budgets are finite. It’s all...
27 days ago • 4 min read
Hi Reader Building a company brings plenty of milestones but turning it into an asset that others want to buy is another challenge entirely. That’s the focus of my first book – now available to newsletter readers for 77p for a limited time – and it sets the tone for this week’s edition. Whether it’s high-risk wagers, shifting investor appetites or the small habits that define culture, the question is the same: how is lasting value built and defended? Enjoy! A special subscriber offer My first...
about 1 month ago • 5 min read
Hi Reader Read Time: 4 mins In business, drama usually means bad news. But the right kind of drama – a story with emotion, surprise and bite – is exactly what persuades customers, investors and employees. This week we’re looking at the power of story, the pace of decisions and the pitfalls of saying the wrong thing at work. Enjoy! The business case for drama In his latest ‘Prof G’ post, Scott Galloway argues that storytelling, not STEM or even AI mastery, is the defining skill for the modern...
about 1 month ago • 4 min read
Hi Reader Read Time: 4 mins As the summer winds down, the tempo shifts. September brings back structure – school runs, board meetings, investor updates – and with it a reminder that growth isn’t won in weeks, but in seasons and cycles. This week’s dispatch explores the ideas and strategies that are built to last, even as the pace of change quickens. Enjoy! Family-owned businesses prove the value of going long Family-owned brands have dominated the IPA Effectiveness Awards recently, with...
about 2 months ago • 5 min read
Hi Reader Read Time: 4 mins AI is everywhere in this week’s dispatch – tripping up media, creeping into consulting and even rewriting how we pitch ourselves to machines that scan CVs. But the bigger story isn’t the tech itself, it’s how quickly it’s reshaping the rules for founders, workers and brands. From content crunches to leadership shifts, the pace of change is relentless – and the smartest players are already adapting. Enjoy! Momentum, not features, is today's consumer AI advantage In...
about 2 months ago • 5 min read
Hi Reader Read Time: 4 mins If you’re one of the many new subscribers who just joined us this week, hello. You’re in good company. Growth has always been messy, but right now it feels like someone threw away the manual: workers are rebelling with coffee cups, consumers are cutting back on croissants and boardrooms are experimenting with part-time bosses. This newsletter is where we make sense of it all. Enjoy! The UK funding marathon: 9.6 years to scale According to Tech Nation’s 2025 report,...
2 months ago • 5 min read
Hi Reader Read Time: 4 mins Remember when "disruption" meant your Wi-Fi going down during a Zoom call? Those were simpler times. This week’s edition charts the changes that are coming at us fast, as the distance between ‘impossible’ and ‘inevitable’ keeps shrinking. Let’s find out more. Enjoy! GPT-5 is here – and it thinks before it speaks OpenAI’s latest model is now rolling out to ChatGPT users and should be available to all by August 15. Faster, sharper and more grounded, GPT-5 runs on a...
2 months ago • 5 min read