Entrepreneurs reveal 2025 trading predictions

Read time: 4 mins

Hi Reader

As the year winds down, it’s the perfect time to step back, reflect and sharpen your perspective for the months ahead. This week’s newsletter brings a mix of timeless wisdom and forward-thinking insights – from Stoic strategies for mastering your goals to the shifting dynamics of global talent. With practical tools, regulatory updates and potential game-changers for UK tech, there’s something here to inspire and inform your next move. Let’s dive in.

Enjoy!

Confidence is high for a stronger economy in 2025

As we enter ‘trends season’, where it seems almost every enterprise business releases predictions for the next 12 months, EY is first out of the gate with its Entrepreneur Ecosystem Barometer. It surveyed 500 entrepreneurs with $1mn or more in annual revenue and found the majority were confident about next year’s trading. In fact, 72% of all respondents said they are considering a strategic transaction such as an IPO, M&A or a private sale within the next 18 months, jumping up to 91% for entrepreneurs with $5mn or more in revenue.

Channelling Stoicism

Ryan Holiday’s The Daily Stoic blog is that rarest of things, mindfulness-based content that doesn’t grate. By looking to wisdom from the philosophy of Stoicism – which flourished in the ancient Roman and Greek era – there are plenty of lessons to be learned that apply to our life today. This piece on goal setting is particularly worth a look, focusing on self-mastery and maximising your potential.

Cracking down on ‘finfluencers’

Britain’s financial watchdog, the FCA, has interviewed 20 social media influencers under caution, as it clamps down on “finfluencers” who may be touting financial services products illegally. What does this mean for social media marketing generally? Well, it’s a shot across the bows for any business that employs influencers to promote its products in a highly regulated market. Anyone operating in the pharma or wellbeing sector, for example, should take note.

An easy way to calculate market size

For anyone who’s found themselves struggling with calculating TAM or SAM ahead of an investor meeting – and I’ve been that person – then this free resource from HubSpot is worth a look. The market size calculator comprises a smart Google spreadsheet that helps you work out market share, penetration rate and more. It’s worth poking around all HubSpot’s free tools, as they have a ton of good stuff.

Common buying triggers you can track and leverage

Here’s an easily understandable and actionable guide to tracking and making the most of buying triggers. It covers both B2B and B2C and provides lots of links to tools which can help, as well as case study examples of potential trigger events. Some of them seem so common sense that it’s hard to believe that businesses miss them, but it’s often the obvious triggers that we forget about. Check it out here.

Could a pension fund shake-up boost UK tech?

Pension funds will be consolidated and encouraged to invest in private markets, as UK chancellor Rachel Reeves is to legislate to develop eight pension “megafunds” as part of reforms to Britain’s fragmented local government retirement scheme. Reeves claims this could unlock £80bn of investment, with the government allowing pension funds to invest in a full range of assets – rather than being confined to the potentially lower return public markets. R&D/tech businesses could be a big beneficiary of that change. City AM has the story.

Why ‘learn to write’ is replacing ‘learn to code’

In an age where AI can code but still struggles to communicate with clarity, my latest article argues that writing has become the ultimate power skill. In the piece I explore why the ability to express ideas effectively and persuasively is overtaking coding as the must-have skill for the digital age. Whether you’re pitching investors, inspiring a team or shaping your brand’s story, strong writing can set you apart.

How to spot and fix pitch deck problems

A great pitch deck isn’t just about good design – it’s about delivering a compelling, data-backed story that resonates with investors. Common missteps include vague metrics, unclear market research and a lack of relatable storytelling. Here’s a handy checklist to keep you on track.

Drop me a line

This newsletter is underpinned by its community. If something here sparked your curiosity or made you think differently, I’d love to hear about it. And if you’ve stumbled upon a trend, tool or story that deserves a spotlight, don’t keep it to yourself – drop me a line. Your ideas could shape the next edition and help this newsletter grow into an even richer resource for all of us.
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​Look out for more great insights and inspiration in your inbox next Sunday.

Cheers!
Adam

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